Choosing a push notification ad network can be challenging due to the varied formats on different devices, OS, and browsers.
Push notifications are gaining popularity, and ad networks such as Adsterra, SmartyAds, PropellerAds, EvaDav, RichAds, Adcash, Coinis, and AdMaven are available.
Push ads are utilized in targeted advertising campaigns and remarketing. It’s crucial to understand the differences and analyze data from different push traffic sources to make informed decisions.
Optimizing campaigns for the latest trends and changes in push traffic is also essential.
In 2024, the push notification landscape is exciting with notifications about alien invasions, robotic uprisings, and inter-dimensional portals.
Let’s look at the best push notification networks in 2024 to see what push traffic they offer and what kinds of push notifications they serve.
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How well does push traffic usually work?
Push notification ads are doing very well. The average opt-in rate for push notifications is very high, which means that people choose to sign up for them.
The opt-in rate for push notifications is between 81-90% for Android devices and between 44-51% for iOS devices. Based on onesignal.com
From the same source of statistics, we can also learn the following about how well push traffic works:
- Most people respond to push notifications. The average push notification CTR is 9% on Android and 5.5% on iOS.
- Countries in Africa (45.2% overall), Spain (93.4% on Android), France (45.3% on IOS), and South American countries (93.8% overall) have the highest opt-in rates for push notifications. The average US smartphone user receives 46 app push notifications per day.
- The CTR from push traffic sources can be very high, up to 4.1% on Android and 1.7% on IOS. The average CTR for push traffic sources is 0.2%.
Especially for the top 5 push ad niches like eCommerce, Media & Publishing, BFSI, Software and SaaS, and Digital Marketing Agencies, the busiest time for push notifications is between Sunday and Monday.
This is likely due to the fact that users tend to be more active and engaged on their devices during the weekend, so they are more likely to open and interact with the push notifications they receive.
Additionally, since the weekend is typically a time for relaxation and leisure, users may be more likely to respond to push notifications during this time.
How to Select the best push ad network?
When choosing a good push ad network, advertisers should consider several factors to ensure the best performance and results for their campaigns. Here are some important factors to consider, along with reasons and examples:
1. Traffic Quality:
The quality of traffic plays a crucial role in the success of push ad campaigns. Advertisers should look for ad networks that offer high-quality traffic from real users, with low or no bot traffic.
This ensures that the ads are reaching real and engaged users, increasing the chances of higher click-through rates (CTR) and conversions.
For example, Propeller Ads boasts over 1 billion monthly active users and focuses on delivering premium and reliable traffic from trusted sources.
2. Targeting Options:
The ability to target specific audiences based on demographics, geolocation, device type, and other parameters is essential for maximizing campaign effectiveness.
Ad networks with advanced targeting options allow advertisers to reach their desired audience more precisely, resulting in better performance.
For instance, DatsPush offers comprehensive targeting options, including language, browser, operating system, and more, enabling advertisers to fine-tune their campaigns to their target audience.
3. Optimization Tools:
Ad networks with robust optimization tools allow advertisers to optimize their campaigns in real-time, based on performance data.
These tools may include features such as automated bidding, campaign scheduling, A/B testing, and more, which help in optimizing campaigns for better results.
For example, RichPush provides advanced optimization tools, including a Smart CPC bidding algorithm that automatically adjusts bids for maximum efficiency and performance.
4. Analytics and Reporting:
Detailed analytics and reporting provide insights into the performance of campaigns, helping advertisers make data-driven decisions.
Ad networks that offer real-time analytics and comprehensive reporting allow advertisers to monitor their campaigns, identify strengths and weaknesses, and make necessary adjustments for better results.
Evadav, for example, offers real-time statistics and detailed reports on campaign performance, allowing advertisers to track their campaigns and make informed decisions.
5. Ad Formats:
Different ad networks may offer different ad formats, such as push notifications, popunders, banners, and more. Advertisers should choose networks that offer ad formats that align with their campaign objectives and target audience.
For instance, Airpush specializes in push notifications, while Adsterra offers various ad formats, including push notifications, popunders, and more, giving advertisers a wide range of options to choose from.
6. Payouts For Publishers:
If you’re an advertiser looking to work with a push ad network that offers publisher traffic, it’s important to consider the payouts offered to publishers.
Higher payouts can attract quality publishers and ensure that the network has a large and diverse user base, resulting in better campaign reach and performance.
Clickadu, for example, offers competitive payouts for publishers, which can attract high-quality publishers and result in better campaign reach.
7. Reputation and Trustworthiness:
Choosing a reputable and trustworthy ad network is essential to ensure the safety and security of your campaigns.
Advertisers should look for ad networks with a good track record, positive reviews, and a strong presence in the industry.
AdMaven, for instance, is a well-known and established ad network with a reputation for reliable traffic sources and comprehensive targeting capabilities.
Top 10 Best Push Ad Network in 2024
Based on the above criterion, I have selected the top 10 push ad networks and created a comprehensive table that includes all the important details such as the ad network’s pricing, targeting options, and reach.
I am confident this will help you in making the right decision when selecting an ad network.
| Ad Network | Ad Types Supported | Payment Model | Traffic Types | Top Verticals | Targeting Options |
| PropellerAds | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Sweepstakes | GEO, Device, OS, Browser, ISP, Language, Dayparting, Frequency capping |
| MegaPush | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Nutra | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| RichPush | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Sweepstakes | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| Adsterra | Push notifications | CPC, CPM, CPA | Web, Mobile, In-app | E-commerce, Gaming, Finance, Dating, Sweepstakes | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping, Retargeting |
| DatsPush | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Nutra | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| Airpush | Push notifications | CPC, CPM | Mobile | E-commerce, Gaming, Finance, Dating, Sweepstakes | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| Evadav | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Nutra | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| AdMaven | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Nutra | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| Clickadu | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Nutra | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
| Pusher | Push notifications | CPC, CPM | Web, Mobile | E-commerce, Gaming, Finance, Dating, Nutra | GEO, Device, OS, Browser, Language, Dayparting, Frequency capping |
1. Adsterra:
Adsterra is a renowned push ad network that offers a wide range of ad formats, including push notifications, popunders, banners, and more. It has a vast global reach, with a large user base across multiple countries and verticals.
Adsterra stands out for its advanced targeting options, including precise targeting based on geolocation, device type, operating system, and more. It also offers competitive payouts for publishers and a user-friendly interface for advertisers.
Overall, Adsterra is a reliable push ad network with a broad reach and advanced targeting capabilities.
2. Propeller Ads:
Propeller Ads is another popular push ad network that offers a variety of ad formats, including push notifications, popunders, native ads, and more.
It boasts a large user base and global reach, making it suitable for campaigns targeting various regions and niches.
Propeller Ads stands out for its robust targeting options, including precise targeting based on geolocation, device type, operating system, and more.
It also offers competitive payouts for publishers and a user-friendly platform for advertisers. Propeller Ads is known for its high-quality traffic and performance-oriented approach, making it a preferred choice for many advertisers.
3. RichPush:
RichPush is a cutting-edge push ad network that specializes in push notifications.
It offers a comprehensive suite of features, including rich media push notifications with images, videos, and emojis, advanced targeting options, real-time analytics, and more.
RichPush stands out for its visually appealing push notifications and easy-to-use interface, allowing advertisers to create engaging campaigns with personalized messaging. It also offers a wide range of verticals, making it suitable for various industries.
RichPush is known for its innovative approach and powerful tools, making it a preferred choice for advertisers who want to leverage the power of push notifications.
4. DatsPush:
DatsPush is a push ad network that focuses on providing high-quality traffic and performance-oriented results.
It offers advanced targeting options, including geolocation, device type, and more, allowing advertisers to reach their target audience effectively.
DatsPush also offers competitive payouts for publishers and a user-friendly platform for advertisers. It is known for its reliable traffic sources and robust optimization tools, making it a trusted choice for many advertisers.
5. Airpush:
Airpush is a well-established push ad network that offers a variety of ad formats, including push notifications, native ads, and more.
It has a large user base and global reach, making it suitable for campaigns targeting various regions and niches.
Airpush stands out for its innovative ad formats and targeting options, including retargeting, scheduling, and more.
It also offers a user-friendly interface and real-time analytics for advertisers to monitor campaign performance. Airpush is known for its performance-driven approach and trusted traffic sources.
6. Evadav:
Evadav is an ad network offering a variety of ad formats, including native ads, push notifications, and more.
It boasts a large user base and global reach, making it suitable for campaigns targeting various regions and niches.
Evadav stands out for its advanced targeting options, including precise targeting based on geolocation, device type, and more. It also offers competitive payouts for publishers and a user-friendly platform for advertisers.
Evadav is known for its high-quality traffic and performance-focused approach, making it a preferred choice for many advertisers.
7. AdMaven:
AdMaven is a push ad network that offers various ad formats, including push notifications, popunders, banners, and more.
It has a wide global reach and a large user base, making it suitable for campaigns targeting multiple regions and niches.
AdMaven stands out for its diverse targeting options, including geolocation, device type, operating system, and more. It also offers advanced optimization tools, real-time analytics, and competitive payouts for publishers.
AdMaven is known for its reliable traffic sources and comprehensive targeting capabilities, making it a popular choice for advertisers who want to reach their target audience effectively.
8. Clickadu:
Clickadu is a push ad network that offers a variety of ad formats, including push notifications, popunders, and more.
It has a wide global reach and a large user base, making it suitable for campaigns targeting multiple regions and niches.
Clickadu stands out for its flexible targeting options, including geolocation, device type, and more. It also offers competitive payouts for publishers and a user-friendly interface for advertisers.
Clickadu is known for its reliable traffic sources and efficient campaign management tools, making it a preferred choice for many advertisers.
9. Pusher:
Pusher is a push ad network that focuses on providing high-quality traffic and performance-oriented results.
It offers advanced targeting options, including geolocation, device type, and more, allowing advertisers to reach their target audience effectively.
Pusher also offers real-time analytics, retargeting options, and a user-friendly platform for advertisers.
It is known for its reliable traffic sources and efficient campaign optimization tools, making it a trusted choice for many advertisers.
10. MegaPush:
MegaPush is a leading push notification advertising network that offers a wide range of features, including advanced targeting options, rich media push notifications, real-time analytics, and more.
It has a massive user base and global reach, making it suitable for campaigns targeting various regions and niches. MegaPush stands out for its comprehensive targeting capabilities and powerful optimization tools.
It also offers competitive payouts for publishers and a user-friendly platform for advertisers.
MegaPush is known for its innovative approach and broad audience reach, making it a preferred choice for advertisers who want to leverage the power of push notifications.
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Conclusion: Best Push Ad Network 2024
In the end, each of the above push ad networks has its own features, targeting options, and benefits.
The best choice depends on the advertiser’s needs and goals, such as their target audience, campaign goals, budget, and ad formats they want to use.
Ultimately, it’s important to evaluate the various options and determine which platform will be the most successful for the campaign.
Advertisers should also consider factors such as user experience, customer support, and data security. Additionally, it’s important to keep up with industry trends and best practices.
Advertisers should look into and compare each push ad network’s features, reach, and performance before making a decision.
As the famous physicist Richard P. Feynman once said: “The first principle is that you must not fool yourself and you are the easiest person to fool.”
