Website owners can monetize their online content through CPM ad networks, which display ads to visitors and generate revenue.
There are numerous options for online advertising, and CPM ad networks are crucial for generating revenue.
These networks allow websites to earn money by displaying ads to visitors, with payment based on the number of times ads are shown.
While potentially lucrative, it can be challenging to comprehend the workings of these networks within the context of online advertising.
So, let us begin.
Contents
10 Best CPM Ad Networks For Publishers 2024
If you are comfortable with CPM networks, here are the top 10 recommendations for you.
1. BuySellAds
The BuySellAds platform helps website owners make money from ads. They can earn 75% of the money earned from ad campaigns.
This platform connects advertisers and website owners directly. It lets them participate in Real-Time Bidding (RTB) and private auctions to sell ads.
BuySellAds is a good way for website owners to sell their ads at fixed prices. There are more than 1200 website owners from around the world using this platform.
They offer various types of ads like display ads, native ads, content ads, podcast ads, and email ads. Interestingly, this platform works for computers, phones, and apps. This helps website owners who want to profit from their ads, regardless of where people see them.
BuySellAds – Best Features
- 75% Revenue Share: Publishers earn 75% of ad revenues.
- Direct Ad Connections: Direct link between advertisers and publishers.
- RTB & Marketplace: Participate in RTB and private marketplace auctions.
- Fixed Price Selling: Sell inventory at set prices.
- Multi-Format Support: Display, native, podcast, email ads, and more.
- Omnichannel Solution: Monetize inventory on desktop, mobile, and in-app.
- Optimization Tools: Filters, ad units, floor prices for campaigns.
- Category Specialization: Focus on diverse niches for targeted ads.
2. Conversant Media
Conversant Media is a big advertising platform for website owners. It helps with more than 5,000 ad campaigns every month. This is especially good for different types of businesses that own websites.
What’s unique about this platform is that it’s good at showing ads on mobile devices. It can also show ads in different ways on different devices. This makes it stand out as a good option.
It’s not just for mobile; it also works for regular computers. It can show display ads, fancy media ads, videos, and ads that fit right in with a website’s content. This gives website owners a lot of choices.
Conversant Media is a smart advertising platform that’s great for website owners. It has many excellent features help website owners run their ad campaigns well. It has many ad formats and can show ads well on different devices.
Conversant Media – Best Features
- 5K Monthly Campaigns: Facilitates 5,000+ ad campaigns each month.
- Diverse Business Sectors: Ideal for cross-vertical media owners.
- Mobile Focus, Cross-Delivery: Specializes in mobile ads with cross-device reach.
- Varied Ad Formats: Offers desktop, display, video, and native ad options.
- Intelligent Campaign Control: Smart ad types, sizes, and filter adjustments.
- CPM and CPC Support: Runs both CPM and CPC campaigns.
- Global Advertiser Reach: Direct advertisers worldwide benefit from its outreach.
- Responsive Support Team: Helps integration and offers real-time performance insights.
3. Unruly
Unruly is a top-notch ad network that’s good for people who own websites and want to profit from them.
It’s designed to help website owners earn money using advanced technologies like header bidding, RTB (Real-Time Bidding), and programmatic direct advertising.
It used to be called Blinkx and Radium One, but it has grown and improved significantly. It’s powerful and can help spread ads across many different places.
One of the best things about this ad network is that it takes security seriously. It pays close attention to the people who visit websites to stop any bad or fake activities that could happen when trying to make money from ads.
Unruly- Best Features
- Tech-Driven Monetization: Ideal for diverse media monetization using advanced tech.
- Experienced Evolution: Evolved from Blinkx and Radium One, building capacity.
- Channel-Wide Reach: Strong infrastructure for multi-channel ad delivery.
- Fraud Prevention: Vigilant traffic monitoring and collaboration with safety verification firms.
- Certified Safety: Adheres to IAB and TAG certificates for secure monetization.
- Versatile Ad Formats: Offers videos, banners, and rich media tailored for inventory.
- Mobile SDK Solution: Dedicated monetization solution for mobile publishers.
- Real-Time Insights: Immediate inventory performance analytics, actionable reports.
4. RevContent
Revcontent is a well-known ad network that’s good for people who own websites and want to make money.
It’s especially famous for its unique ads that fit perfectly with a website’s content. But now, it’s also doing regular display ads, pushes, videos, and mobile ads.
This platform offers many content suggestions to homes all over the United States – about 250 billion times!
The cool thing is that it’s said to make website owners 20-40% more money compared to other ad networks. Big websites like Wayfair, Forbes, and Bank of America like using this ad network.
These famous names use this platform because it helps them connect with excellent advertisers worldwide. Revcontent is known for being a leader in making unique ads that fit in with a website’s content.
Now, they’re also doing regular display ads, videos, and mobile ads, which makes them even better. They’ve shown that they can help website owners make a lot of money, support them well, and develop new and creative things for their websites.
Working with big websites like Wayfair, Forbes, and Bank of America shows that this network is a top choice for making good money from ads.
RevContent – Best Features
- Native Expertise: Specializes in native ads, expanding to display, video, and mobile.
- High CPM Rates: Claims 20-40% higher rates due to innovation and quality.
- Broad Content Reach: Delivers 250 billion content recommendations across U.S. households.
- Top Publisher Lineup: Wayfair, Forbes, and Bank of America benefit from its offerings.
- Premium Advertiser Access: Connects publishers with global direct advertisers.
- Custom Widget Functionality: Native, non-native, API, and sponsored content options.
- Real-Time Insights: Instant audience data for better content and ad adjustments.
- Versatile Monetization: Supports desktop and mobile app monetization pathways.
5. PropellerAds
Propeller Ads is a unique network for website owners who want to profit from ads. They have a massive group of more than 150,000 website owners from all over the world.
They offer different types of ads, like ones that fit in with a website’s content, regular display ads, videos, and mobile ads, and they even help with affiliate services.
One cool thing to know is that they have different sizes for banner ads, like the regular sizes you see on websites, and they can even make custom sizes.
They have a lot of ads available – about 3,000 different – and they work well with Google AdSense, which helps ads reach more people.
One exciting thing is that Propeller Ads can show ads in many languages, not just English. This is good for website owners because they can show ads matching their visitors’ languages.
This network also works with different ways of making money from ads: CPM, CPC, CPL, CPI, and CPA. So, website owners have a lot of choices in how they want to earn money.
Propeller Ads – Best Features
- Global Publisher Network: Collaborates with 150,000+ publishers worldwide.
- Diverse Ad Formats: Native, display, video, mobile, and affiliates available.
- Flexible Banner Resolutions: Standard and custom sizes, including 728×90, 300×250.
- Vast Campaign Selection: Boasts 3,000+ active ad campaigns and Google AdSense alignment.
- Multilingual Ad Support: Displays ads in visitor-specific languages beyond English.
- Varied Advertising Models: CPM, CPC, CPL, CPI, and CPA options available.
- No Traffic Threshold: No minimum requirement for joining the network.
- Anti-Fraud Technology: Ensures high-quality, fraud-free ad rendering, enhancing security.
6. Media.net
Media.net is a perfect ad network for both local and international advertisers. One impressive thing is that it’s connected to Yahoo and Bing ads, which makes it even more trustworthy.
This network is excellent at showing different types of ads. They follow the standard sizes that many website ads use and have many designs for regular computers and mobile devices.
They show different kinds of ads like interstitials between pages, native ads that match a website’s style, display ads, video ads, and even search ads.
Famous websites like Forbes, Reuters, Elle, Cosmopolitan, and Esquire use Media.net. But what’s cool is that this network is open to everyone.
Big websites, small blogs, and individual creators can use it. They don’t ask for a minimum number of visitors to use their platform, which is unique.
Media.net – Best Features
- Global Advertiser Base: Best CPM network for local and international advertisers.
- Yahoo and Bing Partnership: Serves ads from major search engines.
- Format Versatility: Supports IAB standards in diverse desktop and mobile formats.
- Influential Publisher Network: Includes Forbes, Reuters, Elle, Cosmopolitan, Esquire.
- Inclusivity: No minimum traffic is needed; it suits small bloggers, too.
- Intuitive Dashboard: Conveniently manages campaigns and creative edits.
- Real-Time Analytics: Swift insights into campaign performance.
- Adaptability: Offers CPM, CPC, and CPA campaigns, mimicking Google ads.
7. 33 Across
33Across is a top ad network for website owners who want to earn money from ads. It has direct connections to many advertisers from around the world, including 100 special partners.
Because of this connection, they always have lots of ads available. They also quickly link website owners to other websites that want to show ads in different categories and places worldwide.
What makes 33Across different is how much it helps website owners. They give each website owner their account manager, who works hard to ensure they earn as much as possible from every ad shown.
They also give detailed information about how well the ads are doing on each website. Another thing that sets 33Across apart is how it provides unique and detailed stats about how well a website is doing. This helps website owners understand what’s happening on their site.
33 across – Best Features
- Global Advertiser Network: Direct links to 100+ global advertisers.
- Swift Ad Access: Ensures quick access to diverse inventory.
- Dedicated Account Management: Extract maximum value from impressions.
- Performance Insights: In-depth site performance analytics for informed decisions.
- Ad Format Variety: Desktop, mobile, social, and tablet formats available.
- Unified Auctions: Header bidding optimizes auction processes for publishers.
- Premium Ad Partners: Direct connections with brands like Amazon Duracell.
- Flexible Integration: Offers TAG, server-to-server, and other adaptors.
8. Xandr (Formerly AppNexus)
AppNexus is a well-known ad network that helps website owners profit from their content.
This platform is specially designed for website owners. It gives them tools and chances to make money from their content smartly.
They can use strategies to reach more people and predict how their audience will grow. The platform is robust and shows a lot of ads – about 11 billion times a day!
What’s remarkable is that they have a team of 400 technology experts who are there to help. This is different from Google AdSense, which doesn’t offer phone support.
AppNexus is a top ad network with tools for website owners to make money. They use technology to bring together different marketplaces in one place, which makes it easier to use.
Xandr – Best Features
- Monetization Tools: Empowers publishers with effective content monetization solutions.
- Audience Strategies: The suite aids audience extension and acquisition forecasts.
- Impressive Impressions: Serves 11 billion daily impressions.
- Expert Support: Boasts 400 tech experts providing comprehensive assistance.
- Multichannel Excellence: Efficiently serves varied ads across categories.
- Unified Platform: Simultaneous access to RTB and PMP auctions.
- Video Focus: Emphasizes in-stream, out-stream, and video header-bidding tech.
- Comprehensive Control: Manages inventory, floor prices, positioning, and more.
9. Google Adsense
AdSense is a famous way for website owners to make money from ads. It’s liked by many because it’s connected to Google’s big platform. Google also has another set of tools called DoubleClick.
One unique tool in DoubleClick is AdX. It’s a more advanced version for influential publishers and advertisers who want top-notch service. Using AdX gives access to better tools for making creative ads, reaching the right audience, and getting paid differently.
AdSense, part of Google, lets website owners choose between showing ads that pay for each view (CPM) or advertisements that pay when someone clicks on them (CPC).
However, website owners must follow the rules to ensure their ads can be shown. AdSense has strict regulations to approve ads.
AdSense is a good deal for website owners. They get 68% of the money from ads, and Google gets 32%. So, both sides benefit.
Google Adsense – Best Features
- Google’s Renowned Network: AdSense, a popular CPM choice for publishers.
- Premium Solution: AdX offers creative optimization, advanced targeting, and payouts.
- Flexible Ad Options: Employ both CPM and CPC campaigns.
- Stringent Approval Process: AdSense’s strict inventory eligibility criteria.
- Lucrative Revenue Share: 68% for publishers, 32% for Google.
- Wide Ad Category Choice: Select from 450 ad categories.
- Global Advertiser Reach: Access to 2 million advertisers worldwide.
- User-Friendly Integration: A Simple HTML code setup initiates the monetization process.
10. SmartyAds
SmartyAds has an essential tool for website owners called a CPM publisher SSP. This is a part of the extensive programmatic system they’ve built for over eight years.
In their extensive system, they have special tools for buying and selling ads (called DSP), a place where ads are exchanged (ad exchange), and a plan to manage data about ads and audiences (DMP).
With all these things working together, website owners can quickly contact good advertisers and use essential tools to profit from their ads. SmartyAds’ SSP for publishers is powerful and can handle lots of ads – even billions of times a month!
One fantastic thing is that it’s known for being the best at showing ads in many different places, categories, and types. It’s especially great in countries like the U.S., Israel, the UK, India, Germany, and Russia.
SmartyAds’ CPM publisher SSP is crucial to their extensive programmatic system. It helps website owners connect to top advertisers, and it’s known for showing ads well and in different ways.
It has features like header bidding, private marketplaces, and real-time analytics, so it’s perfect for different types of website owners.
Smarty Ads – Best Features
- Programmatic Excellence: Part of SmartyAds’ robust programmatic ecosystem.
- Premium Advertiser Access: Immediate access to premium-grade advertisers.
- Diverse Monetization: Omnichannel support for varied ad formats.
- Header-Bidding Mastery: Inclusive header-bidding, including mobile SDK solution.
- Exclusive Inventory Deals: High-volume private marketplace deals, programmatic direct or RTB.
- Customized Campaigns: Publisher-centric settings for ad campaigns.
- Real-Time Insights: Real-time analytics for performance evaluation.
- Viewability and Purity: Achieves high viewability, clean traffic assurance, and GDPR compliance.
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Conclusion: Best CPM Ad Networks For Publishers 2024
Finding money involves making intelligent choices and aiming for high quality.
As we end our discussion about the best CPM ad networks for website owners, it’s clear that many options are available. Each network is designed to suit different needs and goals.
As we wrap up, we encourage website owners to think about what’s most important to them. They should look closely at each network, considering the details, and pick the one that fits best with their content, audience, and business goals.
With the knowledge gained from this discussion, website owners can start their journey to make money confidently. They have learned important insights that will help them succeed.
