13 Best Native Ad Networks 2024: Our #1 Recommendation

Are you looking for effective ways to monetize your website or blog? One strategy you may consider is native advertising.

Native ads are ads that match the form and function of the content on the website they appear on, creating a seamless experience for the user.

This type of advertising has become increasingly popular in recent years and is a great way for publishers to generate revenue without being intrusive to their audience.

If you’re interested in exploring native advertising, you may be wondering where to start. There are numerous native ad networks available, each with its own strengths and weaknesses.

To help you navigate this landscape, we’ve compiled a list of the 13 best native ad networks.

13 Best Native Ad Networks in 2024

We’ve made a list of the top 13 native advertising networks.

1. AdStyle

AdStyle’s easy-to-use interface makes it simple to make ads that look good and get people’s attention without being annoying.

It also has tools that make it easy to find information. You can use the platform to find high-quality content about your business or product.

AdStyle’s algorithms make it easy to find popular topics so you can stay ahead of the curve when you’re making content that will keep your audience interested.

Lastly, AdStyle gives you detailed analytics for each advertising effort so you can see exactly what’s working and what’s not.

With real-time reporting, you can see exactly how each campaign is doing in terms of views, clicks, and conversions. This lets you act quickly if something isn’t going as planned.

2. Adsterra

Adsterra is a well-known and respected name around the world. Bloggers and affiliates are familiar with it.

Their goal is to help marketers meet their KPIs and increase their return on investment (ROI) while maximizing eCPM for publishers with new traffic solutions that are easy to implement.

This network offers many types of ads, such as video, native, and push ads. It also has a customizable social bar that can act like anything, even a chat.

VPNs, Utilities, Subscriptions, Sweepstakes, Dating, and Gambling are the top categories for Adsterra.

Advertisers who work with Adsterra can choose between a simple self-service platform with automatic onboarding and live chat support or working with a personal manager to improve their process.

They are very serious about protecting against fake business and fraud. Each website and campaign goes through a thorough audit using Adsterra’s security tools, trusted third-party solutions, and human review to find fraud, stop it, and fight it.

3. Liveintent

LiveIntent is a people-based SSP that mostly communicates through email. Most of the network’s more than 2000 authors and marketers use email newsletters to make money from their native and display inventory.

Liveintent says that because email is a logged-in setting, everything in its catalog is 100% responsive and predictable.

LiveIntent often describes itself as a provider of people-based marketing. It offers solutions that allow marketers to be present wherever people are giving attention, no matter what they are doing.

Email is thought to be one of the most effective ways to sell, and some people say it is much more effective than social media.

When you look at Liveintent’s past, you can see that the SSP only works with publishers that meet strict content quality standards. This usually means that the success rate is high, no matter what the direction.

4. Sharethrough:

Sharethrough’s goal is to keep the Internet open by making technology for interesting ads that don’t get in the way. Sharethrough is one of the bigger companies in the native advertising market, and it has the inventory and resources it needs to do what it says it will do.

It gives you the tools you need to make the best ads you can imagine. With tools like the headline analyzer and the native ad generator, you can make content that people want to read with the least amount of work and creativity.

Then, your bidding plan will be handled by the SmartSuite set of tools. Once you’ve made sure that your ads will show up in the right place and at the right price, TrueTemplate will make sure that they look right for the situation. If you add a few ad improvements that bring out the most important parts of your ads, you’ll have a unique ad experience.

5. Nativo:

Nativo’s goal is to change the way native advertising is done by using technology that lets your content show up in the feeds of top sites for the most engaging experience possible.

It does this by using ads that are unique, interactive, and engaging. These ads stand out and feel natural while you’re reading the publisher’s content.

One of the best things about Nativo is its cookie-free ad delivery technology, which protects your campaigns in an age when people care more about privacy. Nativo says that more than 75% of their ads do not use cookie technology.

Nativo is great at more than just delivering ads. It also gives you a tool called Native IQ that helps you get smarter insights. Native IQ gives you a more in-depth look at the success of your campaign and compares your content to that of your rivals using traditional engagement measures.

6. Yahoo Gemini:

Yahoo is the owner of the Gemini platform, which it also manages. ESPN, ABC News, Apple News, and MSN are among the news organizations that back it.

Full security and complete confidence may be found in the publisher-built SSP, which was developed specifically for publishers by publishers.

Yahoo Gemini provides a wide choice of non-intrusive ad types that seamlessly integrate your adverts into their surroundings to create the smoothest possible experience for users when viewing commercials.

7. AdUp:

You get access to the most original and powerful advertisements that are offered by this advertising network which is situated in Germany and focuses on travel.

The technology developed by AdUp ensures that your material will be delivered in an acceptable manner at all times, regardless of the setting.

Your advertisements will always appear to be relevant and appropriate. When you include geo-targeting and dynamic names in the mix, you end up with a content discovery platform that is successful on both the technological and supply sides of the equation.

AdUp provides solutions for bot detection in order to protect your advertising budget as well as your brand. It employs statistical methods in order to determine whether or not the traffic is fraudulent.

Your adverts will be contextually relevant to a user’s search query or the context of a website thanks to AdUp’s usage of keyword targeting.

The optimization technology that AdUp use, which may operate at either a semi-auto or full-auto level, helps to contribute to this.

Semi-automated optimization (aided) protects you from overpaying by automatically calculating your cost-per-click (CPC) bid on your behalf. To achieve the CPO that you specify, it adjusts your approach to bidding.

8. TripleLift:

The idea that advertisements are not shown to suitable people served as the impetus for the development of cutting-edge native, video, and display advertising platforms.

TripleLift is the product of this process; it is a one-of-a-kind advertising network that focuses on technologically rethinking advertisements.

The fundamental principles of direct collaborations with publishers, diversity across all advertising channels, and the creation of advertisements that are both captivating and instructive have been and will continue to be TripleLift’s primary motivators.

TripleLift is an excellent tool for making your brand more visible, appealing, and engaging to potential customers. It is honored to have received a number of honors from the industry.

Regardless of the resources you have available, TripleLift’s advanced features have the potential to make your creatives appear unique and contextually suitable.

Computer vision is a patented technology that analyzes your creative work to determine the most important parts and then crops the image in such a way that everything appears to be in its proper location.

9. Adyoulike:

Adyoulike is the market leader in native advertising technology in Europe, and it provides more than 50 billion impressions of native advertisements every single month.

With the help of this technology, brand marketers are able to expand the reach of their native advertising campaigns across premium and niche newspapers.

Adyoulike is the most comprehensive supply-side native advertising solution currently available on the market. This technology enables scalable programmatic native advertising.

Adyoulike made its debut in 2011. The first thing that grabs your attention when you go to their website is the term “Native, Reinvented.”

And this is exactly what Adyoulike is all about scalability through the use of frictionless and compelling storytelling on the open web, supported by artificial intelligence and semantic targeting.

10. Revcontent:

The most effective content marketing platform is called Revcontent. The company specializes in the discovery of content and makes use of high-tech technologies as well as professional contacts to aid marketers and publishers in interacting with a high-quality target audience and monetizing their experiences.

A wide range of businesses, media outlets, and affiliates work together with Revcontent to produce content. The platform promotes itself to prospective users as a source of premium traffic.

The vast majority of publishers are turned away from this rapidly increasing native advertising network because they are unable to match the network’s quality requirements. This assures that their advertisements are seen on the most popular publisher websites in the world.

As a result of the proactive approach they took in meeting supply and demand requirements, the ECPM for Revcontent’s tier 1 publishers has increased by 117% since the first quarter of 2018.

11. MGID:

In the field of native advertising, MGID is a leading innovator on a global scale and a pioneer who has won awards. The platform makes it easier for publishers to keep their audiences and make money from those audiences.

It does this by connecting firms to the appropriate audiences at the proper time with the appropriate content. This results in increased brand performance and recognition. Although it operates on a global scale, the majority of its traffic is concentrated in European countries.

The company was established in 2008 and now has offices in a number of countries, including the United States of America, Ukraine, Vietnam, Indonesia, Italy, and India. Widgets that are intelligent, embedded into the content, and located in the sidebar are all examples of native ad formats for MGID.

You, as an advertiser, have the option of either taking advantage of the native video format and developing very attractive content or focusing solely on developing clever widgets that provide the user with personalized messages at various points along their online journey.

12. Outbrain:

Businesses, advertising agencies, and marketers can connect with one-third of worldwide consumers that interact with open web content with the assistance of Outbrain.

Customers of Outbrain are able to display their adverts to high-quality customers by working with a number of niche leaders and top publishers.

This is made possible by Outbrain’s wide network of five-star publishers. Consider the website of Sky News as an example; it receives more than 10 million page views every month.

The “in-feed” advertising, search and sponsored listings, video adverts, and content suggestions are the components that makeup Outbrain’s native widgets.

They consist of a photo, a headline, and a brand logo, and they are incorporated into the flow of journalism in a seamless manner.

13. Taboola:

When discussing native advertising, the word “Taboola” has emerged as a popular buzzword. The platform facilitates timely and effective communication between brands and their target audiences.

Taboola is used to drive income by more than 9000 different brands. This opens up a significant opportunity for publishers to showcase native advertisements on their respective websites.

The Taboola Feed is a revolutionary product since it allows users to view news feeds directly on your website. Taboola is one of the most well-known native ad networks, serving ads on major publishers like CNBC, NBC News, and USA Today.

Their platform uses machine learning algorithms to deliver highly personalized recommendations, and they offer a wide range of targeting options to help you reach your ideal audience.

What to Look for When Choosing a Native Advertising Platform?

When selecting a native ad network, there are several points to keep in mind to ensure that you choose the best option for your needs. These include:

1. Target Audience:

Consider the demographics and interests of your target audience and choose a native ad network that aligns with them.

For example, if you are trying to reach a younger audience, you might want to select a native ad network that specializes in running campaigns on mobile platforms or streaming video services.

2. Ad Formats:

Native ads can come in various formats, such as in-feed ads, recommended content widgets, and sponsored content. Choose a network that offers the ad format that suits your brand.

Native advertising is most likely to be seen in the form of in-feed ads, recommended content widgets, or sponsored content.

3. Ad Placement:

Determine where you want your ads to be placed, such as on mobile apps, desktop websites, or social media platforms. Look for a network that can offer placements in your preferred locations.

According to the snippet, sidebar banners are one of the top-performing ad placements. For instance, you may decide to place your ads on Facebook and Instagram since they are two of the most popular social media platforms.

It really works great for me. Test different placements to determine which ones work best for your business. Track the performance of your ads and make adjustments as needed. Monitor your ads regularly to ensure they are delivering the desired results.

4. Transparency:

Ensure that the network provides transparency about where your ads are being placed, how they are performing, and how much you are paying for them.

This helps you make sure that your ads are being seen by the right people and that you are getting the most out of your advertising budget. It also allows you to track the performance of your ads and make adjustments as needed.

97.5% of Facebook’s $116.6 billion in revenue for 2022 came from ads. https://www.oberlo.com/statistics/facebook-ad-revenue#:~:text=Facebook’s%20ad%20revenues%20make%20up,final%20quarter%20of%20the%20year.

5. Targeting Options:

Look for a network that offers advanced targeting options, such as location-based targeting, interest-based targeting, and demographic targeting.

This will help you to reach the right audience with your ads and ensure a higher rate of success.

Additionally, you should look for networks that offer retargeting capabilities, so you can serve ads to people who have already interacted with your brand.

For example, Twitter Ads allows you to target users based on their interests, location, gender, device, language, and even the type of content they engage with.

6. Ad Quality:

Ensure that the network only works with reputable publishers and produces high-quality, non-intrusive ads that will not harm your brand’s reputation.

Monitor closely to ensure that the ads are in compliance with all applicable rules and regulations. Utilize analytics to track ad performance and measure the success of campaigns.

Make sure all ads are properly optimized for mobile view. For instance, you should use third-party ad verification partners to detect and block fraudulent and non-compliant ads from appearing on your network.

7. Reporting and Analytics:

Choose a network that provides detailed reporting and analytics to help you track the performance of your ads and optimize your campaigns. This will help you to quickly identify areas of success and those that require improvement.

You should also look for a network that provides real-time data so you can make decisions quickly and accurately.

Finally, make sure the reporting is easy to read and understand. For instance, a network should provide graphical representations of data, such as charts and graphs, to give you a visual understanding of how your campaigns are performing.

I prefer networks that provide automated and easy-to-read reporting. That way, I don’t have to spend time deciphering complex reports.

7. Cost:

Consider the pricing structure of the network, including the cost per click, cost per impression, or cost per conversion, and ensure that it fits within your budget.

Before launching a campaign, determine a budget and stick to it. Monitor the performance of the campaign regularly and adjust the budget as needed. Evaluate the results of the campaign to determine whether the cost is justified by the return.

FAQ About Best Native Ad Networks

What are native ad networks?

Native ad networks are platforms that help advertisers create and distribute native ads. These ads are designed to blend in with the content of the website or app they are displayed on, making them less disruptive and more engaging for users.

Why should I use native ad networks?

Native ads can be a highly effective way to reach your target audience and drive conversions. They are less intrusive than traditional display ads, and because they blend in with the content of the website or app they are displayed on, they can be more engaging for users.

How do native ad networks work?

Native ad networks typically work by connecting advertisers with publishers. Advertisers create native ads using the ad network’s platform, and then the ad network distributes the ads to its network of publishers. Publishers can choose to display the ads on their website or app, and they earn a commission for each click or conversion the ad generates.

What are the benefits of using native ad networks?

Some of the benefits of using native ad networks include increased engagement with your target audience, better targeting capabilities, and the ability to reach users on multiple platforms and devices. Native ads are also less disruptive than traditional display ads, which can help improve the user experience and drive better results.

How do I choose the right native ad network for my business?

When choosing a native ad network, there are several factors to consider, including the network’s reach and targeting capabilities, the quality of its publishers, its pricing model, and its reporting and analytics capabilities. It’s also important to consider your own business goals and target audience when choosing a native ad network.

Are there any downsides to using native ad networks?

While native ads can be a highly effective way to reach your target audience, there are some potential downsides to using native ad networks. For example, some users may view native ads as deceptive or misleading if they are not clearly labeled as sponsored content. Additionally, because native ads are designed to blend in with the content of the website or app they are displayed on, they may not always be as visually impactful as traditional display ads.

How do I measure the success of my native ad campaigns?

To measure the success of your native ad campaigns, you can track metrics such as click-through rates, conversion rates, and engagement rates. Most native ad networks offer reporting and analytics tools that can help you track these metrics and optimize your campaigns for better results. It’s also important to set clear goals and objectives for your campaigns before you begin, so you can measure your success against these benchmarks.

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Conclusion: Best Native Ad Networks 2024

The selection of an advertising network is a significant choice and not one that should be made flippantly or in haste.

After giving it a lot of thought, I’ve come to the conclusion that AdStyle Native Ads is one of the solutions that offers the ideal combination of high quality and reasonable pricing.

Because of their tried-and-true platform, ability to reach specific audiences and wide range of creative options, they are a fantastic choice for any company that is wanting to maximize the return on investment it receives from its digital advertising campaigns.

If you know what you’re doing, native advertising may be a very effective method for raising brand awareness for your company.

Because there are so many native ad networks out there, it can be challenging to determine which ones are the best fit for your requirements.

With any luck, this guide has provided you with a selection of the most effective native ad networks.

13 Best Native Ad Networks 2024: #1 Native Advertising Network