HubSpot Pricing 2024: [Comparison of All Plans] The Ultimate Guide

This particular article is based on HubSpot Pricing and its features.

HubSpot’s services range in price from $50 to more than $180 per month per user. Add in one-time setup and onboarding costs, and a yearly package for a team of 10 workers might cost between $500 and $59,400.

Naturally, it’s worth noting that you can trial HubSpot for free to get a feel for the platform. Due to the wide variety of HubSpot pricing options, this page breaks down each conceivable cost to help you understand precisely what you’re paying for.

After all, it’s natural to get perplexed. Along with free and paid subscriptions for its core content management system, HubSpot provides three “hubs” for marketing, sales, and customer support, each with three plan levels.

Additionally, there is a Growth Suite that bundles all three hubs together for a 25% discount, as well as the possibility to create your package of hubs, tiers, and add-ons.

Bear in mind that CRM software is not a one-size-fits-all product. The critical point is to understand the expenses associated with your firm, which has its particular requirements and size.

That is why we propose that you use our Simple CRM Quotes Tool to quickly assemble competitive rates on CRM software. Continue reading to learn all you need to know about HubSpot’s pricing tiers.

HubSpot Pricing: Is There a Free plan for HubSpot?

Yes, HubSpot does provide a complimentary plan. Users may access a condensed version of the HubSpot CRM, as well as a subset of the marketing, sales, and service features offered via paying HubSpot hubs.

It’s a respectable toolbox, if not exhaustive, and it’s all completely free eternally, for an infinite number of users. You may always test HubSpot for free.

Here are a few of the platform’s core features: Contact and deal management; task and activity management; Gmail, Outlook, and HubSpot Connect interfaces; ticketing support; native and pop-up forms; ad management; reporting dashboards; and email tracking and templates.

Team email, live chat, conversational bots, mobile optimization, and user roles are all examples of free marketing tools.

As is anticipated with a free plan, you’re likely to ultimately come across a must-have feature for which you’ll need to switch to a premium plan – whether it’s A/B testing capabilities in the Marketing Hub or customer video storage and management in the Service Hub.

Free plans are not for everyone, especially if your organization needs the additional flexibility and centralization that a subscription plan’s feature set provides.

The following is a short comparison of the price structures of five common CRM solutions, including HubSpot.

HubSpot Pricing: How Much Does It Cost?

HubSpot organizes its numerous services into what it refers to as “hubs,” with each focusing on a different facet of operating a client-focused company.

1. HubSpot Growth Suite Costs – starting at $45 per month, this is a bundle of hubs that includes the Marketing Hub, the Service Hub, and the Sales Hub.

2. HubSpot Service Hub Costs – starting at $45 per month, a firm may ensure the happiness of its entire client base via rapid, intelligent customer support.

3. HubSpot Sales Hub Costs– is priced starting at $45 per month and enables businesses to monitor every lead engagement and transaction funnel.

4. HubSpot Marketing Hub Costs – is priced starting at $45 a month and provides all of the tools a business needs to attract consumers and turn contacts into leads.

These Hubs, along with the Growth Suite, are offered on three tiers: Starter, Professional, and Enterprise. Each tier provides more features and has a larger price tag.

Comparing HubSpot’s many plans and levels might be intimidating. To assist prospective customers to understand the projected expenses associated with each plan, we’ve broken out the estimated expenditures.

The following table details the estimated expenses for a firm with a ten-person team and 10,000 contacts to maintain, including one-time setup fees and 12 months’ worth of monthly payments.

Because all HubSpot plans are priced yearly, this should offer a good estimate of how much that firm will cost to get started.

1. HubSpot Growth Suite

Now you’re aware of the HubSpot price structure and the capabilities included in each customer’s “Hub.” That is all well and good, but what if you want to include elements from several environments?

One alternative is to use the HubSpot bundling tool to create your package. What is the alternative Utilize the pricing strategy for the HubSpot Growth Suite?

The Growth Suite provides a convenient 25% discount on all standalone prices, allowing you to save a small fortune on your features overall.

Additionally, you can integrate many facets of Sales, Service, and Marketing into a single platform. As indicated before, all HubSpot Growth Suite pricing choices include the free HubSpot CRM.

As with the individual Hubs, the Growth Suite bundles are priced differently depending on the number of users and the functionality required.

The Growth Suite is HubSpot’s flagship product. It includes all three hubs — Marketing, Sales, and Service — as well as the free HubSpot CRM plan, and is 25% less expensive than purchasing all three memberships separately.

The Enterprise Growth Suite

The Enterprise Growth Suite includes all of the Enterprise Sales, Marketing, and Service Hubs’ premium capabilities. This is the suite for you if you are unwilling to compromise on capabilities for you and your company team.

Rather than paying $5,600 for each Hub separately, you’ll simply pay $4,200 each month. While the price remains high, the reduction makes a significant difference.

The Professional Growth Suite

The Pro-Growth Suite is HubSpot’s mid-tier package, designed for those looking to take their Sales, Marketing, and Service packages to the next level.

The Pro package is perhaps the most popular growth suite available today, including elements from the Professional suites for Sales, Marketing, and Service, as well as the free HubSpot CRM. It is available for $1,200 per month.

The Starter Growth Suite

This includes the beginning packs for Sales, Services, and Marketing, as well as the HubSpot CRM. For $113 per month, the Starter package contains all of the essentials from the HubSpot inbound marketing ecosystem.

If you’re searching for a cost-effective entry-level solution for all of your sales and marketing requirements, this might be the ideal fit.

To be honest, once you begin adding users and contacts to the free Growth Suite subscription, things get more difficult – albeit there are no hidden expenses.

After the first 1,000 connections, you’ll pay an extra $15 per 1,000 additional contacts per month under the Starter plan, $38 per 1,000 more contacts per month under the Professional plan, and $8 per 1,000 additional contacts per month under the Enterprise plan.

Additionally, you’ll pay an additional $38 per month for each person added to the Sales or Service Hubs under the Starter tier — this fee increases to $60 per user after the five-user minimum in the Professional tier and to $90 per user after the ten-user minimum in the Enterprise tier.

Have you absorbed all of that? The critical point to note is that costs increase in the same manner as they would under any of the single Hub plans, but at a uniform 25% reduction.

Additionally, there are a few necessary one-time onboarding charges that may add up quickly if not factored in: The Professional plan’s onboarding charge is $4,000, while the Enterprise plan’s onboarding fee is $9,000.

2. HubSpot Service Hub

Marketing and sales tactics are critical to the success of any firm.

However, if you want to stand out in today’s economy, you must also understand how to offer amazing client experiences. This requires an investment in a dependable service package.

The Service Hub from HubSpot is meant to alleviate the friction that consumers have when engaging with businesses that have spread and separated teams.

The Service Hub centralizes all of your work in one location, including a Conversations inbox, live chat capabilities, and Facebook messaging, among other features. As is the case with other HubSpot products, everything is enhanced by HubSpot’s CRM!

The HubSpot Service Hub is an excellent help desk solution that includes built-in reporting and automation.

This implies that you can simply convert emails and conversations into trackable and manageable support tickets. Among the features are the following:

• Live chat functionality:  Engage your consumers in more engaging discussions or enable self-service with conversational bots.
• Team email: Create cutting-edge email aliases that automatically convert incoming emails to tickets.
• Knowledgebase: With an easy-to-access knowledge base filled with relevant articles and documentation, you can ensure that you always have answers to critical client issues.
• Automation and routing: Automate and route your sales and marketing initiatives to ensure they continue to run at the optimal speed throughout the buyer experience.
• Feedback support: Conduct customer satisfaction surveys and polls to elicit critical feedback.

Customer service tickets are used to monitor and handle customer concerns. Additionally, you may assign individual tickets to members of your team and provide them with a deadline.

Simple conversation management using a centralized inbox that aggregates emails, chats, and social media contacts. HubSpot’s Service Hub provides customer service software capabilities that may assist businesses in creating a seamless customer experience.

The hub provides tools for streamlining and automating the process (for example, by developing a knowledge base or delivering chatbots), as well as for collecting consumer feedback through pop-up or native forms.

Additionally, it enhanced the interaction monitoring capability to provide more detailed information.

When utilized to their greatest capacity, Service Hub features may even convert delighted consumers into brand champions who can refer new clients or act as case studies for your firm.

It’s all self-sustaining: In the business-to-business (B2B) arena, strong customer engagement ratings are associated with a 50% increase in revenue and sales. The Service Hub’s three layers are identical to those of the Sales Hub.

Enterprise:

Monthly fee of $1,200 for ten paying customers. Enterprise includes everything in the Professional package, plus playbooks, objectives, hierarchical teams, user roles, Slack integration, single sign-on, computed properties, and self-service webhooks.

Professional:

Monthly fee of $400 for five paying customers. Includes everything in the Starter package, plus ticket status and routing services, task automation, and the ability to create several ticket pipelines simultaneously.

Additionally, there are other self-service options, including a knowledgebase, video storage and administration, custom reports, NPS surveys, and an Insights dashboard.

Starter:

$50 for a single registered user. Includes everything included in the HubSpot CRM, plus ticketing, live chat, conversational inbox, calling capabilities, artificial intelligence bots, team email, email templates, and sequences, meeting scheduling, ticket reports, rep productivity reports, and time-to-close metrics.

3. HubSpot Sales Hub:

HubSpot’s goal is to help companies determine who is interested in their goods and services. This is assisted by the HubSpot Sales Hub.

The Sales hub is designed to assist companies in tracking leads and prospects. It enables businesses to view real-time information about their website visits, including which website pages generate the most interest.

Additionally, you may measure how often particular users visit and record information about individual contacts to make customizing your email marketing material simpler.

The HubSpot Sales Hub has the following features –

• Utilize calendar integrations to make it simpler to meet with prospective customers.
• Integration with HubSpot CRM enables you to track which sales you’re winning and which ones you’re losing.
• Monitoring and analytics for the whole of your pipeline
• Time-consuming procedures such as lead rotation and task generation may be automated.
• Notifications indicate when a prospect clicks a link, opens an email, or interacts with an attachment.
• Create and distribute email templates that convert routine information into interesting content.
• Automated follow-up with individualized emails and reminders

The Sales Hub enables businesses to concentrate their efforts and monitor each contact with leads down to the smallest detail, such as when a lead opens an email.

Additionally, the platform has included lead scoring, which enables you to determine which leads are the most valuable.

Along with seeing transactions and sales funnels, Sales Hub customers may keep track of their meetings, playbooks, quotations, and chats from their dashboard. The Sales Hub is divided into three tiers –

Enterprise:

Monthly fee of $1,200 for ten paying customers. Enterprise is the most costly option available from HubSpot.

It contains all of the capabilities found in Professional, plus call transcription, predictive lead scoring, eSignature support, recurring revenue monitoring, quotation approvals, improved user administration, and single sign-on.

Professional:

Monthly fee of $400 for five paying customers. Everything included in the HubSpot Starter plan, plus 1:1 video, more automated sales processes, sequence queues, quotations, Salesforce interfaces, support for several currencies, and team management.

 Starter:

Monthly fee of $50 for one paying user. Includes everything included with the HubSpot CRM, plus email monitoring, alerts, and sequences, lead calling, live chat, meeting scheduling, and deal pipeline tracking.

Additionally, the higher-paying levels include a few one-time fees: Any firm beginning at the Professional tier will be required to pay a one-time $250 price for a mandated Quick Start Consultation, or a one-time $3,000 fee for onboarding if opting for the Enterprise tier.

4. HubSpot Marketing Hub:

As you may assume, the HubSpot Marketing Hub was created for businesses that prioritize their promotional activities above all else.

The HubSpot Marketing Hub enables you to create a content marketing plan based on the information you’ve gathered about your audience via your free CRM system.

Additionally, you may construct and maintain your responsive website without any coding or programming experience. HubSpot provides access to hundreds of customizable templates.

Once you’ve established your online presence with a visually appealing website, you can begin writing SEO-optimized blogs, use advertisements to increase exposure, and even share your material across different social platforms.

The HubSpot Marketing Hub includes the following features –

• Because the HubSpot Marketing Hub is integrated with the HubSpot CRM and other tools like Salesforce, you can monitor critical customer information and utilize it to close future transactions.
• Personalized landing pages that are meant to entice users to investigate your site and goods or services further. Additionally, you may conduct A/B testing to verify that your conversion rate is always growing.
• With real-time SEO tips and social media publishing choices, get your material in front of your audience wherever they are. You may even monitor the optimal time to post, ensuring that your site receives the most amount of traffic.
• Utilize customizable email layouts and automated campaigns to nurture leads. With email drip campaigns, you can reach your clients wherever they are and guarantee that each lead has a tailored route to buy.
• Website creation via drag-and-drop with blog entries, web pages, landing pages, and fully adjustable content. Additionally, your designs will always be responsive by default — ideal for smartphone users.

The Marketing Hub from HubSpot provides businesses with the tools they need to attract visitors, convert them to leads, and complete more transactions – all while maintaining a pleased client base.

Indeed, it is so strong that, based on our extensive study, we believe HubSpot is the greatest CRM for marketing accessible.

The Marketing Hub offers three subscription tiers: Starter, Professional, and Enterprise. Each of the three levels has all of the preceding tier’s features and capabilities, as well as a few more features and support.

Users may be limitless at any tier, but the number of contacts to advertise to determines the cost of each tier, with monthly expenses increasing by $1,000 for each extra 1,000 connections. The following is a detailed breakdown of each plan –

HubSpot Enterprise: 

Enterprise HubSpot pricing includes support for 10,000 contacts (not just 1,000) and all of the features included in the Professional suite.

Additionally, for £3,200 per month, you receive single sign-on, custom events/funnels, filtered analytics views, analytics APIs, CMS membership, email frequency limits, extra domains, hierarchical teams, and social permissions.

 HubSpot Professional:

For $800 per month, you may rent space at the Marketing Hub. This plan includes everything included in the Starter package, plus the opportunity to automate your marketing efforts via the use of intelligent content.

Additionally, you get SEO and content planning tools, blog and social media help, A/B testing, calls-to-action, landing pages, video hosting, and website traffic statistics.

Starter Pack: 

Monthly payment of $50. This pack supports up to 1000 contacts and includes all of the features found in the HubSpot CRM, as well as live chat, conversational bots, pop-up forms, website activity analytics, list segmentation, email marketing, and ad retargeting.

FAQs on HubSpot Pricing

Is HubSpot free or paid?

Pay for just what you need (when you need it). Begin developing your business now with HubSpot's free tools. Gain access to all of HubSpot's free customer relationship management (CRM), marketing, sales, and customer care capabilities.

Can I use HubSpot for free?

HubSpot's free CRM capability is completely free to use. With a contact limit of 1,000,000 and no restrictions on users or customer data, HubSpot's free CRM capability is completely free and has no expiry date. Our premium Sales Hub packages have more comprehensive CRM capability.

Is HubSpot good for small businesses?

HubSpot is often best suited for small and medium-sized enterprises with a sales force and an interest in generating leads and customers online. Additionally, HubSpot – and, more generally, inbound marketing – places a premium on content creation, development, and promotion.

Is HubSpot a CRM?

HubSpot has increased its visibility as a provider of cutting-edge marketing technology solutions. It has established a reputation as an innovation in areas such as marketing automation and social media campaign management, and it has recently shifted its attention to customer relationship management (CRM).

Is HubSpot free CRM worth it?

Yes, it is worth the expense, since you can begin utilizing HubSpot CRM and many marketing tools immediately without opening your checkbook. If you go beyond HubSpot's free capabilities, you may still get a lot of value for your money.

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Conclusion: HubSpot Pricing 2024

It’s a lot to process! However, I believe that everyone should get the Enterprise growth suite for $4,200 each month.

Naturally, I’m joking. As is customary with corporate systems, I believe that several functions are superfluous. Certain features are shared across products.

Additionally, they feel “inflated” for the sake of it. Worse still, upgrading to a higher tier of Hubspot makes adding more users more costly.

Would I recommend the free plans at this point? Perhaps, if you’re interested in trying something that large organizations use and don’t mind their branding.

I’m not sure why Hubspot would be preferred over other specialized solutions aimed at SMEs and individual users.