This article is based on SharpSpring vs HubSpot.
Customer Relationship Management (CRM) tools have witnessed a dramatic increase in popularity and usage over the previous two decades.
The majority of large organizations are employing CRM tools to streamline their customer management processes. These CRM Tools only give an attractive user interface for gathering data that enables businesses to scale their recognition and communication with consumers.
CRM enables businesses to create long-term client relationships, increasing customer loyalty, and retention. Because customer loyalty is critical to a business’s profitability, including a CRM tool into the company’s sales and marketing strategy may result in increased revenues.
Numerous firms often have strong opinions about which CRM Tool is better suited for their company when it comes to the SharpSpring vs HubSpot discussion.
However, each CRM tool offers a set of advantages and disadvantages. However, platform selection is not the only critical issue. The critical factor is the competence of the CRM tool you choose.
This post will introduce you to two of the most popular customer relationship management (CRM) tools on the market today: SharpSpring vs HubSpot. The post will discuss the many things to consider while selecting a CRM for your business.
Additionally, it will detail the advantages of both CRMs in the SharpSpring vs Hubspot argument and attempt to assist you in reaching a decision.
Continue reading to discover which variables are most important when selecting a CRM tool and to resolve the SharpSpring vs HubSpot argument!
Contents
- SharpSpring vs Hubspot 2024: Overview
- SharpSpring vs HubSpot: Ease of Use
- SharpSpring vs HubSpot: Features Comparison
- SharpSpring vs HubSpot: Pricing Comparison
- SharpSpring vs HubSpot: Why Choose HubSpot?
- SharpSpring vs HubSpot: Why Choose SharpSpring?
- SharpSpring vs HubSpot: Pros & Cons
- Conclusion: SharpSpring vs HubSpot 2024
SharpSpring vs Hubspot 2024: Overview
In order to help you make an informed decision, we’ve covered all you need to know about SharpSpring vs Hubspot in this post.
What is HubSpot?
HubSpot was started in 2006 as a consequence of a simple observation: although people’s lives, work, shopping, and purchasing have changed, companies have not.
This disconnect inspired Brian Halligan and Dharmesh Shah to envision the inbound experience and build the framework that would enable it.
Businesses can attract, connect, and delight consumers by offering relevant, helpful, and customized inbound experiences with our powerful, easy-to-use, integrated collection of apps.
After all, HubSpot is on a mission to inbound the globe, one company change at a time. HubSpot CRM is a free, cloud-based tool that enables businesses to manage and organize Customer Relationships intuitively.
It may be readily integrated with other relevant tools and departments inside the firm, such as Sales Teams, Marketers, Customer Service Teams, and Operations Managers, to facilitate the organization of information and the management of post-processing interactions in a single view architecture.
The HubSpot CRM enables smooth communication between departments and inside the firm, hence increasing prospective customers’ conversion rates.
CRM results allow businesses to efficiently monitor prospective consumers, build a comprehensive database of customer behavior, and extract crucial information about their preferences and ideal business sector.
This, in turn, catalyzes corporate development by aligning the company’s strategy and operational structure.
What is SharpSpring?
SharpSpring is a cloud-based marketing automation provider that offers a next-generation marketing automation system that competes on features, functionality, and performance with the industry’s leading platforms.
SharpSpring is one of the most adaptable systems on the market, with native or third-party CRM connection, fully integrated call tracking, universal CMS compatibility, and connectivity with hundreds of other apps.
With SharpSpring, you can track every lead that comes in, whether through phone or form, and compare all data side by side to obtain a complete view of your end-to-end ROI.
Additionally, SharpSpring provides limitless support, a lightning-fast development staff, and rock-solid email deliverability.
SharpSpring is often less than a third the price of comparable products, but strong enough to earn the confidence of hundreds of agencies and thousands of companies worldwide.
SharpSpring is a cloud-based marketing automation platform that is extensively used by organizations to manage their marketing campaigns and produce leads more efficiently. It is created specifically for marketing agencies and small enterprises.
SharpSpring benefits marketing agencies by providing a customer-centric interface and unique sales widgets, as well as a multi-client dashboard and the option to add visitors and new items to the platform at any moment.
SharpSpring is a fully integrated CRM and marketing automation system that is excellent for businesses searching for an integrated CRM. Custom Funnels, Social CRM, and Actionable Reporting are just a few of the capabilities available.
SharpSpring vs HubSpot: Ease of Use
Even if you adopt the greatest marketing automation technology on the market, it will have little impact if people do not understand or enjoy how it works.
That is why evaluating simplicity of use is critical when selecting the software for your organization. SharpSpring, like any product that unifies a full marketing suite, has a high learning curve.
However, it has both horizontal and vertical menus, allowing you to swiftly navigate between features. Its well-organized and labeled menus facilitate learning and improve the user experience.
SharpSpring’s integrated visualizations make it simple to assess lead scoring, construct branching logic experiences, and design dynamic forms and landing sites.
Additionally, it has a variety of set-it-and-forget-it automation across its feature set, which helps ensure that your marketing operations operate smoothly and with no effort.
At times, HubSpot may be overwhelming. It comes with a plethora of various settings organized in distinct menus. Each function is segregated, which might result in complex and confusing menus.
At times, you may feel as if you’re not getting the most out of the program since you’re unfamiliar with how to accomplish anything. It lacks the intuitive sensation associated with other solutions.
While it is extensive, HubSpot provides enough training and onboarding assistance to get you started. Even if you’ve been using the program for some time, you can still access user manuals that include checklists to ensure you’ve done all required procedures.
This assists in ensuring that you understand how to utilize the software’s features and have configured it to match your requirements.
While both systems have a high learning curve, HubSpot offers a more comprehensive setup process and user manuals to assist you in learning how to use the program.
SharpSpring vs HubSpot: Features Comparison
Both of these systems pack a punch in terms of functionality. They both include a wealth of valuable capabilities into a single marketing tool, but which one offers more to marketers?
Marketers may use SharpSpring to develop, test, launch, deploy, and evaluate campaigns across a variety of marketing channels and devices. SharpSpring provides tailored outreach by identifying site visitors and tracking the pages they visit using IP addresses.
When combined with omnichannel campaign management, this personalization helps marketers to increase conversions and revenue.
SharpSpring provides channel-specific statistics, such as an in-depth examination of email marketing. This covers deliverability, bounce rates, open rates, and click-through rates.
SharpSpring offers lead management technologies that enable you to monitor, score, qualify, and convert leads into profitable sales. Its lead score algorithm considers crucial data points such as previous interactions, sites viewed, material downloaded, and previously known information.
All of this information assists your sales and marketing teams in determining the optimal times and messages to utilize when engaging with particular prospects.
HubSpot has several options that enable marketers to automate various aspects of their campaigns. Its workflow builder enables you to create automatic email sequences for a variety of occasions, such as when a user subscribes to a list or abandons their shop.
HubSpot’s customer relationship management (CRM) feature powers the marketing hub’s sales automation and lead management, providing complete visibility and real-time updates on funnel health, pipeline volume, and individual lead status.
By creating focused audiences, you can unify your digital advertising efforts and improve the accuracy and efficiency of your adverts across Google, Facebook, and LinkedIn Ads.
Its attribution and analytics tools help you to connect marketing efforts to revenue, allowing you to calculate return on investment and allocate marketing spend effectively.
While both SharpSpring and HubSpot Marketing Automation provide a robust toolkit for creating and personalizing campaigns that produce actual results, HubSpot’s CRM and personalization capabilities give it the advantage.
SharpSpring vs HubSpot: Pricing Comparison
HubSpot CRM is entirely free for an infinite number of contacts and users. Your Hubspot CRM can contain up to one million contacts and organizations!
The free CRM contains all of the features discussed in this review, including CRM tools, email marketing, marketing tools, sales tools, and customer service tools, and so provides you with all you need to manage your company for free.
However, HubSpot does provide several improvements for bigger firms, like an inbound marketing hub, a sales hub, a service hub, and a HubSpot content management system. Each of Hubspot’s marketing hubs, sales hubs, and service hubs starts at $45 per month.
They all have Hubspot CRM, as well as some advanced capabilities that will assist you in capturing more leads, closing more sales, and providing superior support. HubSpot CMS is $300 per month after a $1,000 onboarding charge.
Hubspot CMS includes all of the tools necessary to build a high-converting website for your business, including landing pages, Hubspot blog, and content creation tools, marketing strategy, SEO and content strategy calls to action, smart content, live chat, conversational bots, forms, custom domains, and advanced analytics.
If you’re interested in purchasing all of these additional features, they’re available as part of a package dubbed the ‘Growth Suite.’ From only $113 per month, you can get Hubspot CRM, Marketing Hub, Sales Hub, and Service Hub.
SharpSpring offers three distinct solutions, each tailored to the unique requirements of your organization. All options offer an unlimited number of users, unlimited support, and a comprehensive feature set.
When you join up, you will also be required to pay a $1,800 onboarding charge. This provides additional assistance for the first 60 days to guarantee that everything is configured properly and that you are getting the most out of the CRM software.
If you’re interested in learning more about SharpSpring, you can visit their website to learn more about what they have to offer. Additionally, you may book a demonstration of the program to see how it all works.
SharpSpring vs HubSpot: Why Choose HubSpot?
HubSpot is very simple to understand and use, making it ideal for anybody with little to no prior expertise. Everything you do to a contract is recorded, so you’ll never have to bother about taking notes with pen and paper again.
The dashboard provides real-time visibility into your sales funnel, allowing you to know precisely where each contact is in the process and how your team is doing overall.
Once a contact is added to your CRM, whether via your website or manually, HubSpot automatically fills their profile with data from over 20 million organizations, so you can see all you need to know about them, including their social network accounts.
Additionally, HubSpot tracks contacts from your CRM as they navigate your website, allowing you to quickly identify which pages they viewed and whether or not they completed a purchase.
While a visitor is on your website, you can also use the live chat option to assist in increasing your sales. A chatbox can be added to your website in a matter of seconds, and it allows you to respond to client inquiries in real-time, which may help raise your conversion rates.
All incoming calls and emails to contacts are logged inside the CRM, allowing you to simply determine when you last communicated with a client and what was said.
Additionally, you may add comments to client records if there is anything you want to remember for the next time to enhance their experience.
HubSpot works smoothly with Gmail and Outlook, ensuring that regardless of the email platform your sales force uses, all contacts are immediately labeled and monitored in the CRM.
If you’d want to send bulk emails to your contacts, HubSpot can do so for free, and the CRM will automatically include personal information such as their name, so they won’t realize they’re getting a mass email; it will all seem perfectly personal.
The built-in statistics show you how well your emails are doing, allowing you to effortlessly test and alter subject lines and determine the source of the majority of your leads and traffic.
HubSpot is also an excellent CRM software for customer care teams since it enables the creation of support tickets for any concerns your customers may be experiencing. You may save time by creating email templates and prefabricated replies to commonly asked questions.
Additionally, you can check data on customer satisfaction, client wait times, and response times to measure and improve your customer service.
SharpSpring vs HubSpot: Why Choose SharpSpring?
SharpSpring is appropriate for enterprises and organizations alike. The interface is very simple to use for anybody, and it also has brandable/white label functionality, making it a great choice for organizations of all sizes.
SharpSpring’s email marketing and marketing automation solutions enable you to produce attractive, dynamic emails for your company fast and effortlessly.
The email builder itself is simple to use and utilizes a drag-and-drop interface, so no coding or graphic design abilities are required.
Using dynamic fields, you can simply tailor all of the emails you send to your contacts, hence increasing your conversion rate and engaging more consumers. You may tailor certain words, photos, subject lines, and even special offers to your contact’s specific requirements.
If you prefer not to design your emails from start, you may select from a large email template collection that you can personalize with your graphics, logos, and text.
All of the emails you send are entirely responsive, which means they will look beautiful regardless of the device your contacts are using to see them.
You may keep your email templates for future campaigns, which eliminates the need to recreate the template from zero; you can just update the text.
Additionally, there is access to an HTML editor, which enables you to generate personalized emails using your code if desired. You can quickly switch between HTML editor and preview mode to see how your email will appear as you create it.
Once your email campaign has been delivered, you can quickly monitor its progress using analytics tools.
This enables you to monitor the opens, clicks, bounces, and delivery of your emails, allowing you to determine precisely what is and is not working in terms of email marketing.
Once a consumer clicks on a link inside an email, SharpSpring tracks their behavior to allow you to know which pages of your website they visited, whether they filled out any forms and if they downloaded anything from your emails.
Additionally, you may automate emails and processes depending on frequent consumer behavior. You may even automate the sending of tailored emails to a client depending on the pages they view on your website, allowing you to send fully personalized emails at the optimal moment.
If you’re interested in capturing leads or collecting data for your company, you may use SharpSpring’s form builder. The forms make it simple to collect customer data while they browse your website.
The forms are simple to create and customizable with your branding, fields, and call to action; also, you may integrate third-party forms if desired.
You may utilize automated form filling software on your forms to make it simpler for clients to complete them, which enhances conversion rates.
SharpSpring vs HubSpot: Pros & Cons
Below we will have a look at the pros and cons of both SharpSpring vs HubSpot.
HubSpot Pros
- HubSpot records and documents all of your interactions with your contacts, making it simple to recall when you last spoke, what you discussed, and when you need to follow up.
- Email monitoring enables you to determine when a contact opens and reads an email, allowing you to follow up with them at the appropriate moment.
- Because HubSpot smoothly interacts with Gmail and Outlook and monitors all incoming and outgoing emails, it is acceptable for the majority of users.
- HubSpot allows you to monitor when contacts visit your website, allowing you to contact them when they are most receptive.
- You may send free customized mass emails to all of your contacts.
- HubSpot features a free live chat function that enables you to interact with clients in real-time and answer any queries they may have while exploring your website.
- You may quickly develop forms to collect warm leads from visitors to your website.
- The program is very user-friendly and straightforward to use, allowing anybody to rapidly get up to speed.
- HubSpot CRM is free and allows for an infinite number of contacts and users.
HubSpot Cons
- The program may not perform as well on mobile devices, which may be an issue if you are often on the go and attempting to work from a mobile phone or iPad, but is not a major issue if you do most of your work from a laptop or desktop computer.
- The HubSpot mobile app is not as comprehensive as the online version and lacks several capabilities.
SharpSpring Pros
- Subscriptions are every month, so you may cancel at any moment if you are dissatisfied with the service.
- SharpSpring has a large number of tools at a very reasonable price when compared to its rivals.
- Using their page builder tools, it’s quite simple to create emails, forms, and landing sites.
- By automating all repetitive processes and emails, you may save your staff hours of work.
- SharpSpring includes social media management features, and you may manage as many accounts as you want across as many platforms.
- The CRM enables you to watch consumer behavior on your website, while lead scoring and automation capabilities enable you to deliver the correct messages at the right time to boost conversion rates.
- You can handle all aspects of your digital marketing from one location.
- They offer excellent customer service, and you may reach them by phone, support requests, or in-app assistance.
- SharpSpring is very user-friendly and straightforward to use, making it simple for anybody to pick up right away.
SharpSpring Cons
- While the email and page creation templates are excellent, customization options are limited if you are not a developer.
- While SharpSpring is reasonably priced when considering the range of tools provided, there is no free plan and plans begin at $ 399/month, making it inappropriate for someone establishing a company on a shoestring budget.
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Conclusion: SharpSpring vs HubSpot 2024
SharpSpring vs HubSpot is a difficult issue to answer since both are amazing CRM tools. However, one will be a better fit for your business’s demands and specialization than the other.
If you’re a freelancer or a small business, there’s little question that HubSpot is the best option. The CRM platform is completely free and has some incredible features that can assist you in growing your business.
It’s simple to use and navigate, and you don’t need to know how to code or employ a developer. Additionally, HubSpot includes a few features and tools that other CRMs do not, such as a ‘live chat option’ for your business website.
SharpSpring, on the other hand, is best suited for medium-sized businesses and agencies owing to its price structure though it seems to be expensive.
SharpSpring provides excellent value, particularly when it comes to the Page Builders, Social Media Management, and E-Mail Marketing Automation features included in its monthly subscription.
Thus, the SharpSpring vs HubSpot debate does not have a universal solution; rather, it is up to the users’ needs and budget to choose which CRM Tool is the best fit for their organization.